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Unlocking startup success starts with assembling a powerhouse founding team. Understanding your cap table, equity structures, and compensation strategies is essential to drive sustainable growth and attract the right talent.
Join industry expert Yuri Sagalov, managing director at General Catalyst and a former founder himself. With extensive experience collaborating with hundreds of pre-seed and seed-stage startups, he provides actionable insights on how early-stage entrepreneurs can effectively design their cap tables, choose investors wisely, and craft competitive compensation packages right from the outset.
Actionable Insights from Yuri Sagalov
Yuri dives deep into critical elements that every founder needs to know:
- ⚡ **Identifying Investors**: Discover the three types of investors and learn why steering clear of one can save you from pitfalls.
- ⚡ **Team and Cap Table Synergy**: Understand how your cap table functions as an extension of your team dynamics.
- ⚡ **Seed Dilution Guidelines**: Familiarize yourself with the 20% to 25% seed dilution rule—it’s a critical benchmark.
- ⚡ **Equity Splits with Co-Founders**: Learn effective strategies for dividing equity fairly with your co-founder.
- ⚡ **Compensation Talks with Early Employees**: Gain insights on discussing risk and compensation to align expectations.
Regardless of your current stage, leveraging these insights will empower you to lay a solid foundation for your startup’s incentive structures.
Chapters & Key Moments
Here’s how to navigate the episode:
- 00:00 – Why your initial hires deserve more equity
- 00:31 – Introduction to Yuri Sagalov (YC → General Catalyst)
- 02:12 – The cap table as part of your team
- 02:50 – The three types of investors (and which to avoid)
- 05:02 – How to fairly split equity with a co-founder
- 07:55 – Equity considerations for early employees
- 09:37 – Discussing compensation and risk
- 12:31 – Spotting red flags in formation documents and vesting
- 18:27 – Why granting equity to advisors often backfires
- 20:05 – Implementing the 20–25% seed dilution rule
- 26:03 – The change to 10-year stock options
- 34:11 – Avoid scaling before securing product-market fit
- 39:23 – Final advice: Start now and choose your co-founder wisely
Every Thursday, new episodes of Build Mode launch, providing entrepreneurs like you with the insights and strategies needed for success. Subscribe to stay ahead!
In a time where every decision can tip the scales of your startup’s future, harnessing these insights can propel you forward. Don’t wait—take the initiative by diving deeper into related growth strategies or subscribing to our insights for ongoing updates!
Hustle Verdict
Our take is clear: establishing a solid foundation in equity and team dynamics is non-negotiable for fueled growth. We believe that by implementing these principles now, entrepreneurs can set themselves up for long-term success and attract the right talent. The bottom line is, understanding these nuances today can mean the difference between thriving or merely surviving in the competitive startup landscape.
🔗 Related: [Equity Structures for Startups]
🔗 Related: [Investor Selection Strategies]

