In a continuation of the previous year’s trend, the 2026 Super Bowl ads showcased an even more pronounced integration of advanced technology, featuring commercials that were developed using innovative methods. Whether viewers welcomed it or not, this tech took center stage alongside the latest cinematic trailers and snack promotions.
Let’s delve into the standout highlights from this year’s ad lineup, which included everything from autonomous robots and AI-powered eyewear to intriguing narratives involving tech entrepreneurs.
Svedka
Vodka brand Svedka unveiled what it claims to be the first national Super Bowl ad primarily generated by AI. The 30-second spot, entitled “Shake Your Bots Off,” features its quirky robot character, Fembot, alongside her companion, Brobot, engaging in a lively dance at a human gathering.
Svedka’s parent company, Sazerac, indicated that it took approximately four months to rebuild Fembot’s structure and train the AI for realistic facial expressions and movements, as reported by The Wall Street Journal. Notably, the development of the storyline involved human participation.
The campaign was executed in collaboration with Silverside AI, the same firm responsible for the controversial AI-generated Coca-Cola ads, as mentioned by ADWEEK. Launching AI-generated content during the Super Bowl—an event renowned for its star-studded, high-production value—presents a daring gamble. The extensive use of AI has sparked debates regarding the potential impact on creative job markets.
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June 23, 2026
Regardless, Svedka certainly generated buzz around its approach.
Anthropic
Anthropic’s advertisement transcended mere product promotion for its Claude chatbot; it also delivered a pointed critique. The ad humorously criticized a competing firm’s strategy to integrate advertisements into their AI offerings, featuring the tagline: “Ads are coming to AI. But not to Claude.” Instead of merely presenting Claude’s capabilities, the ad mischievously envisioned the app becoming a promotional vehicle for mundane products.
The unconventional ad escalated into a public spat, with the competitor’s CEO responding on social platforms, labeling the commercial as “clearly dishonest.” Although it lacked a hip-hop rivalry element, it introduced a quirky, tech-driven interpretation to competitive marketing.
Meta featured its AI glasses, specifically branded with Oakley, designed for athletes and adventurers, even in extreme scenarios like sprinting after a departing aircraft.
The advertisement showcased thrill-seeking individuals—from skydivers to mountain bikers—experiencing the glasses’ functionalities, alongside appearances from notable personalities like IShowSpeed and director Spike Lee, demonstrating capabilities such as slow-motion recording of sports action and hands-free social media sharing.
Last year’s Super Bowl ad also highlighted Meta’s wearable AI technology, featuring celebrities like Chris Pratt and Kris Jenner donning Ray-Ban Meta glasses.
Amazon
Amazon opted for a humorous yet slightly eerie narrative starring Chris Hemsworth in a satire centered around the premise that “AI is out to get me.” The commercial exaggerated common anxieties surrounding AI, depicting Hemsworth comically alleging that Alexa+ was scheming against him—complete with dramatized scenes showcasing bizarre mishaps.
Beneath the dark humor, the ad unveiled Alexa+ and its advanced functionalities, capable of managing smart home systems and even assisting in travel plans. Although the device had been in early access for over a year, it officially launched for all U.S. consumers recently.
Ring
Ring’s advertisement emphasized its “Search Party” feature, which utilizes AI and community input to reunite owners with their lost pets. The storyline followed a young girl as she searched for her dog, Milo, illustrating how users can upload pet images to the app, where AI assists in matching lost animals through a network of nearby cameras and Ring users.
Notably, Ring recently announced that anyone, regardless of camera ownership, can access the Search Party function, which has reportedly facilitated reunions for over one lost pet daily.
Google’s advertisement introduced the Nano Banana Pro, its latest image-generation model. The commercial depicted a mother and her child creatively using AI to visualize and design their new living spaces, transforming blank rooms into personalized environments with simple commands.
Ramp
Ramp made a significant splash by featuring Brian Baumgartner, known for his role as Kevin in “The Office,” in its Super Bowl advertisement.
In the spot, Baumgartner utilizes Ramp’s AI-driven spend management platform to “multiply” himself, efficiently addressing a workload overflow. The ad showcased how Ramp’s comprehensive solution enables teams to focus on essential tasks through smart automation—all while Baumgartner humorously carries a pot of chili, nodding to one of his character’s memorable scenes.
Rippling
Rippling, a cloud-based platform for workforce management, embraced its first Super Bowl appearance, featuring comedian Tim Robinson in a lighthearted skit about onboarding an “alien monster,” which humorously reflected the complexities of HR and the potential of AI automation.
Hims & Hers
The health-focused company Hims & Hers utilized its Super Bowl commercial to explore inequities in healthcare accessibility. The ad cleverly critiqued the lengths wealthy individuals will go to for health benefits, referencing high-profile figures’ extravagant wellness routines.
In recent years, the company launched an AI-based tool named “MedMatch” designed to offer more tailored treatment options, particularly in the sphere of mental health and wellness.
Wix
Website builder Wix promoted its new AI-driven platform, Wix Harmony, which facilitates website development akin to conversing with a friend. Launched in January, this flagship platform integrates AI-enhanced creation with full visual customization and editing options.
In the same gala, Wix’s principal competitor, Squarespace, also premiered its own Super Bowl ad featuring a cinematic presentation starring Emma Stone, directed by Yorgos Lanthimos.
This post was initially published on February 6, 2026.
### Hustle Verdict
Our take is that the 2026 Super Bowl ads vividly illustrate a pivotal moment in the advertising landscape, demonstrating how companies are embracing technology to redefine creative boundaries. We believe that this trend signals a shift towards a future where AI will play a central role in content creation, compelling businesses to adapt their strategies to harness the full potential of these advancements. The bottom line is that these developments could both enhance customer engagement and raise important discussions around the implications for creatives in the industry.
