From Svedka to Anthropic: Bold AI Moves Steal the Super Bowl Ad Spotlight!

In a continuation of last year’s trend where technology took center stage, the advertisements during the 2026 Super Bowl elevated the use of AI by employing it not just in the creation of the ads but also in promoting next-gen AI products. This approach has stirred conversations, positioning technology as a key player alongside blockbuster movie trailers and popular snack brands.

Let’s delve into the standout moments from this year’s Big Game advertisements, featuring everything from artificial intelligence-driven robots to dramatic displays involving tech leaders.

Svedka

The vodka brand Svedka introduced what it claims to be the first “predominantly” AI-generated national Super Bowl advertisement. The 30-second clip titled “Shake Your Bots Off” showcases the brand’s robotic characters, Fembot and Brobot, as they express their joy at a lively human party.

Svedka’s parent company, Sazerac, stated that it took approximately four months to reconstruct the Fembot and train the AI for realistic facial expressions and gestures. However, the brand confirmed that human intervention was still necessary for narrative development, as reported by The Wall Street Journal.

Svedka collaborated with AI company Silverside to produce the Super Bowl advertisement, which is noteworthy given that Silverside was responsible for some contentious AI-generated Coca-Cola spots.

This daring move to showcase AI-generated content at such a high-profile event raised eyebrows, igniting discussions on whether technology poses a threat to creative professions.

Regardless of differing opinions, Svedka certainly generated buzz.

Anthropic

Anthropic’s advertisement was more than just a pitch for its Claude chatbot; it also included a clever jab at OpenAI’s intent to introduce advertising into ChatGPT. A striking tagline, “Ads are coming to AI. But not to Claude,” humorously critiques the idea of intelligent assistants morphing into marketers for everyday products.

The ad escalated into a social media exchange, with OpenAI’s Sam Altman labeling it “clearly dishonest.” While it was not the anticipated rap rivalry, it certainly added a nerdy twist to the discourse surrounding AI.

In a different vein, Meta showcased its AI-driven Oakley glasses, aimed at sports enthusiasts and adventurers, including dramatic scenarios like chasing planes.

The ad featured thrill-seekers—from skydivers to mountain bikers—capturing thrilling experiences. Notable figures like IShowSpeed and filmmaker Spike Lee illustrated features like recording slow-motion dunks and hands-free Instagram uploads.

Last year, Meta also highlighted its AI technology with stars including Chris Pratt and Chris Hemsworth, attracting consumer interest in wearable data tech.

Amazon

Amazon’s advertisement humorously tackled common AI fears with Chris Hemsworth in a satire entitled “AI is out to get me.” The ad exaggerates AI-related anxieties, featuring Hemsworth comically accusing Alexa+ of conspiring against him, leading to increasingly ludicrous scenarios.

More than just a comedic skit, the ad presents the new Alexa+, which features advanced capabilities for managing smart home systems and vacation planning; effectively launched to users after being available in early access for more than a year.

Ring

Ring focused on its “Search Party” feature, which utilizes AI and a community network to help reunite lost pets with their owners. The commercial narrated a young girl’s touching quest to find her dog, Milo, demonstrating how users can upload a pet’s image to the app, where AI facilitates matching while accessing nearby cameras and the larger Ring community.

In a recent announcement, the company shared that ‘Search Party’ is accessible to all, regardless of whether users own a Ring camera. They noted the feature’s success, with it helping to reunite over one missing pet daily.

Google

Google’s advertisement highlighted the Nano Banana Pro, its latest image-generation model. The commercial depicted a mother and son leveraging AI to visualize and design their ideal home, transforming bare rooms into personalized spaces through simple prompts.

Ramp

Ramp made a significant impact with a commercial featuring Brian Baumgartner, famously known as Kevin from “The Office.” In this advertisement, Baumgartner employs Ramp’s AI-driven spend management platform to effectively “multiply” himself, addressing a plethora of tasks seamlessly.

The ad also humorously references a beloved scene from his TV career, where he comedically spills his cherished chili recipe.

Rippling

Rippling, the cloud-based workforce management solution, marked its presence with its inaugural Super Bowl ad. The company engaged comedian Tim Robinson in a humorous skit about onboarding an alien entity, highlighting the challenges of HR and the promise of AI automation.

Hims & Hers

Health company Hims & Hers utilized its Super Bowl segment to address inequalities in healthcare access. The advertisement cleverly critiques the extravagant lengths to which the wealthy go for health and longevity, alluding to notable figures like Jeff Bezos and Bryan Johnson.

Recently, the company launched the AI-enabled “MedMatch” tool to offer tailored treatment suggestions, particularly focusing on mental health and wellness.

Wix

Wix highlighted its new AI-integrated Wix Harmony platform, emphasizing the ease of website creation akin to casual conversation. Launched in January, this flagship platform melds AI qualities with full editing and personalization options.

Moreover, Squarespace also unveiled a Super Bowl advertisement featuring a more cinematic style, starring Emma Stone and directed by Yorgos Lanthimos.

What do you feel about this?